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Everything between the idea and the published post

Socio Pulse covers the part of social media work that spreadsheets and group chats handle badly: getting the client to say yes, and then making sure the thing they said yes to is what actually goes out.

01 - Workspaces

One workspace per client

Each client business is its own space: its own accounts, media, calendar and approvers. People are added per workspace, so a designer working on three clients sees three clients.

Client-side users see only their own business. They never see your other clients, your internal notes, or your team's private comments.

Seven roles, with real boundaries

Agency Owner Everything in the agency, including billing
Agency Admin Everything except billing
Designer Creates content for the clients assigned to them
Client Owner Approves, and manages their own team
Client Approver Approves or requests changes
Client Viewer Sees the calendar and what published

02 - Approvals

The approval is a record, not a message

A post moves through defined states. It cannot skip one, and it cannot go backwards into a state that would erase what happened.

When a designer resubmits after changes, the approval round increments. An approval from round one can never be mistaken for approval of round two - which is exactly the argument that otherwise happens by email.

What the client sees

The finished post, per platform, as it will appear - not a screenshot someone pasted into an email. They approve it, reject it, or request changes with a reason. Comments stay attached to the post.

What gets recorded

Who decided, what they decided, when, on which round, and why. That history is permanent and survives people leaving the agency or the client.

03 - Composer

Write once, adjust per platform

One caption is the base. Change it only where a platform needs something different - a shorter version for one, different hashtags for another. Anything you do not customise follows the base, so editing the base updates everything that was not deliberately changed.

Character limits, hashtag limits and supported post types come from each platform's real rules, held as data rather than hardcoded. When a platform changes a limit, we change a row - not a release.

04 - Calendar

Scheduling that survives daylight saving

Each client has a timezone, and you schedule in theirs. A recurring "every Monday at 9am" stays at 9am local through a daylight-saving change, because the rule is evaluated in the client's timezone and only then converted.

Every occurrence of a repeating series is its own post with its own approval, so one week can be edited or skipped without disturbing the rest.

05 - Media

A library per client

Upload once, reuse anywhere for that client. Files upload directly to storage rather than through the application, so large video is not limited by a web server's upload cap.

Deleting a file tells you which scheduled posts use it first. Deleted files sit in a recycle bin for seven days before they are permanently removed.

06 - Publishing

Status you can trust

A post going to three accounts has three outcomes. If two succeed and one fails, it says "partially published" and names the one that failed, with the platform's reason. Retrying only touches what failed.

If a publish is interrupted and we cannot be certain whether it went out, we stop and tell you rather than retrying and risking a duplicate on your client's feed.

Platforms

Official APIs, and the current status

Every integration goes through the platform's own review before we enable it. This list is generated from the running system, so it cannot say "available" for something that is not.

What each platform can and cannot do →

Facebook Page
Built and ready. Awaiting Meta App Review for permission to publish to Pages.
In platform review
Instagram Business
Built and ready. Awaiting Meta App Review. Requires a Business or Creator account linked to a Facebook Page.
In platform review
LinkedIn Company Page
Built and ready. Awaiting LinkedIn Community Management API approval.
In platform review
TikTok
Built and ready. Awaiting TikTok Content Posting API audit, which is required before posts can be public.
In platform review

See it with your own client

Create an account, add one client business, and run a post through the whole approval flow. No card required to start.

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